{"id":1458,"date":"2025-05-07T13:04:43","date_gmt":"2025-05-07T13:04:43","guid":{"rendered":"https:\/\/www.goldengate.fi\/?p=1458"},"modified":"2025-05-08T12:10:03","modified_gmt":"2025-05-08T12:10:03","slug":"viestintajohtajien-polttavimmat-kysymykset-vuodelle-2025","status":"publish","type":"post","link":"https:\/\/www.goldengate.fi\/en\/viestinta\/viestintajohtajien-polttavimmat-kysymykset-vuodelle-2025\/","title":{"rendered":"Top Strategic Questions for Communication Leaders in 2025"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Top Strategic Questions for Communication Leaders in 2025<\/h2>\n\n\n\n

In 2025, communication professionals are once again expected to stretch far and wide \u2013 and in many organizations, resources have been cut even further. Katariina Ahonen and Kasper Stenb\u00e4ck, CEOs of Kaiku, explore the hottest issues on communication executives' desks and share how to tackle them effectively.<\/p>\n\n\n\n

How can we support a workplace community that has lost its sense of connection? How do we navigate crisis communication and preparedness\u2014or empower managers to communicate effectively during change? And what does it take to make AI truly understand communication target audiences?<\/p>\n\n\n\n

Kaiku CEOs Katariina Ahonen and Kasper Stenb\u00e4ck share their top insights and practical tools to help tackle the hottest communication challenges with confidence.<\/p>\n\n\n\n

1. Align Actions with Strategic Goals<\/h2>\n\n\n\n

Many Finnish organizations have undergone change negotiations and budget cuts. Yet results are still expected. In this environment, communication must be tightly linked to strategy\u2014there\u2019s simply no room for anything else. Every self-respecting communication professional should at least roughly assess how much of their work truly supports the organization\u2019s strategic goals.<\/p>\n\n\n\n

Communication work always includes a certain amount of ad hoc tasks\u2014calls from journalists, social media comments, and internal requests for help. But ask yourself: are you drowning in daily surprise inputs, or are you still able to make progress toward strategic goals?<\/p>\n\n\n\n

2. Invest in Community Building in Remote and Hybrid Work<\/h2>\n\n\n\n

Community and connection are often talked about in internal communications, but rarely fall under anyone\u2019s clear responsibility\u2014making them difficult to develop. So what should a communication leader bring to the table? One of the most effective ways to strengthen community is to improve the organization\u2019s communication and interpersonal skills.<\/p>\n\n\n\n

What could a company-wide training program look like to support a sense of community?\n\nFrom a leadership perspective, it means managing community and communication culture as part of the organization\u2019s strategy\u2014with clear goals. For managers, key tools include a coaching and inclusive leadership style, and actively maintaining team communication in remote and hybrid environments.\n\nFor the whole staff, essential skills include collaboration, taking shared responsibility for a healthy workplace community, and the ability to clearly communicate about one\u2019s own work.<\/p>\n\n\n\n

It\u2019s easy to assume that every organization working in a hybrid model already has effective practices in place. But hallway conversations often tell a different story. If your organization lacks clear practices for day-to-day communication in hybrid work, start the conversation\u2014within teams, among leadership, or across the whole organization.<\/p>\n\n\n\n

3. Be Prepared for a Crisis<\/h2>\n\n\n\n

Last year highlighted many crisis communication themes\u2014cyberattacks, challenges to corporate responsibility promises, flare-ups in DEI discussions, and fast-moving social media commentary. What can communication professionals learn from these?<\/p>\n\n\n\n

Crisis communicators stood out\u2014even in difficult situations\u2014when their messages were timely, well-considered, and consistent across different spokespersons. The right people were speaking up, and the situations had likely been rehearsed in advance.<\/p>\n\n\n\n

In some industries, crisis-prone topics and scenarios are well recognized, and communicating about them is seen as essential. But a crisis can strike any organization\u2014and in today\u2019s polarized media environment, especially on social media, there\u2019s little mercy for those unprepared. Communication teams must increasingly anticipate risks and keep a close eye on emerging undercurrents.<\/p>\n\n\n\n

4. Leverage Synthetic Audiences<\/h2>\n\n\n\n

Another year of experimenting with AI has passed\u2014and the learning continues. One emerging trend is the use of synthetic audiences. They\u2019re changing the way communication is planned and tested\u2014something that, in our experience, often gets overlooked due to limited time and resources.<\/p>\n\n\n\n

Synthetic personas act as virtual target audiences. They can simulate reactions to communication and help tailor messages to better serve the intended audience. With their help, organizations can test campaign messaging, visual elements, and even crisis communication strategies.<\/p>\n\n\n\n

The painful truth is that synthetic personas are only valuable if they're built on solid data. With incomplete or weak input, you'll get incomplete or weak results.<\/p>\n\n\n\n

Building and applying customer insight is essential\u2014and synthetic personas are a key step in that process. We've observed that even communication professionals often struggle to fully integrate customer needs and perspectives into everyday content such as images, texts, and videos. AI can serve as a powerful catalyst in bridging that gap.<\/p>\n\n\n\n

5. Ensure Managers Can Communicate Effectively During Change<\/h2>\n\n\n\n

Change is constant\u2014we all know that. But don\u2019t assume managers naturally know how to communicate through it. It may sound odd, but during major transitions, it can feel as if the humanity of leaders and managers starts to fade: they put up walls, harden themselves in the face of tough decisions, or stop listening\u2014especially when the change is beyond their control.<\/p>\n\n\n\n

Leaders and managers are often under immense pressure\u2014they\u2019re guiding others through change while going through it themselves. The best outcomes come when they can show up as their authentic selves during times of transition. That\u2019s why it\u2019s crucial to invest in their communication and interpersonal skills, emotional intelligence, and listening abilities. These are the qualities that make change easier for everyone.<\/p>\n\n\n\n

In times like these, no communicator should have to go it alone\u2014or even in pairs. Where do you need the most support right now? At Kaiku, we\u2019re here to help\u2014especially if those hot potatoes are starting to burn your fingertips.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Viestint\u00e4johtajien polttavimmat kysymykset vuodelle 2025 Viestinn\u00e4n ammattilaiset saavat j\u00e4lleen veny\u00e4 moneen vuonna 2025, ja resurssitkin ovat monessa organisaatiossa pienentyneet entisest\u00e4\u00e4n. […]<\/p>\n","protected":false},"author":1,"featured_media":1463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viestinta"],"yoast_head":"\nViestint\u00e4johtajien polttavimmat kysymykset vuodelle 2025 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goldengate.fi\/en\/viestinta\/viestintajohtajien-polttavimmat-kysymykset-vuodelle-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viestint\u00e4johtajien polttavimmat kysymykset vuodelle 2025 -\" \/>\n<meta property=\"og:description\" content=\"Viestint\u00e4johtajien polttavimmat kysymykset vuodelle 2025 Viestinn\u00e4n ammattilaiset saavat j\u00e4lleen veny\u00e4 moneen vuonna 2025, ja resurssitkin ovat monessa organisaatiossa pienentyneet entisest\u00e4\u00e4n. 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polttavimmat kysymykset vuodelle 2025 Viestinn\u00e4n ammattilaiset saavat j\u00e4lleen veny\u00e4 moneen vuonna 2025, ja resurssitkin ovat monessa organisaatiossa pienentyneet entisest\u00e4\u00e4n. 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